The 10 Best Attractions in Soho & the West End (2026)

Updated November 2026 · 10 picks

The best things to do in London's West End in 2026 are the British Museum and the National Gallery, both free; Covent Garden's piazza and street performers; a West End show; Chinatown and Soho for food; and quieter treasures such as the Wallace Collection and Sir John Soane's Museum.

The West End packs London's theatres, many of its greatest museums and its busiest shopping and dining streets into a walkable area between Oxford Street, the Strand, Bloomsbury and Piccadilly. Walking is usually faster than taking the Tube between neighbouring sights, and most of the big museums are free.

1. British Museum — Bloomsbury

Two million years of human history, free.

Best for First-timers · Budget

The British Museum holds treasures from every continent, including the Rosetta Stone, the Parthenon sculptures, Egyptian mummies and the Sutton Hoo helmet, under the glass roof of the Great Court.

Entry is free; pick a few galleries rather than trying to see it all.

Good to know: Use the quieter Montague Place entrance at the back.

Great Russell Street, London WC1B 3DG

Google Maps Website

2. National Gallery — Trafalgar Square

Van Gogh, Leonardo and Turner on Trafalgar Square, free.

Best for First-timers · Budget

The National Gallery's free collection of Western European painting includes Van Gogh's Sunflowers, Leonardo's Virgin of the Rocks and Turner's The Fighting Temeraire.

Its steps overlook Trafalgar Square and Nelson's Column.

Good to know: Pick up a floor plan and head for the rooms you most want to see.

Trafalgar Square, London WC2N 5DN

Google Maps Website

3. Covent Garden — Covent Garden

A historic market piazza with street performers, shops and the Royal Opera House.

Best for First-timers · Families

Covent Garden's piazza and market building are home to shops, cafés, the Apple Market's stalls and famous street performers, with the Royal Opera House on one side.

It is the heart of theatreland and a natural starting point for an evening out.

Good to know: Watch the street performers on the west piazza by St Paul's Church.

Covent Garden Piazza, London WC2E 8RF

Google Maps Website

4. A West End show — Theatreland

London's theatres, from long-running musicals to new plays.

$$$ UpmarketBest for Couples · Families

The West End has around 40 theatres within walking distance of each other, staging musicals such as Les Misérables and The Lion King, plays and new hits.

Seeing a show is one of the defining London experiences.

Good to know: Book through official sites or the theatre box office to avoid resale mark-ups.

Leicester Square, London WC2H 7NA

Google Maps Website

5. Chinatown — Soho

Lantern-hung streets of restaurants, bakeries and supermarkets.

Best for Couples · Families · Budget

London's Chinatown, centred on Gerrard Street, is a compact grid of Chinese, Malaysian, Japanese and Korean restaurants, bakeries and supermarkets, beneath red lanterns.

It is busiest and most festive at Lunar New Year.

Good to know: Visit at Lunar New Year for one of the biggest celebrations outside Asia.

Gerrard Street, London W1D 5PT

Google Maps

6. National Portrait Gallery — Trafalgar Square

The faces of British history, free.

Best for Couples · Budget

The National Portrait Gallery, reopened in 2023 after refurbishment, holds portraits from the Tudors to today's celebrities.

Entry to the collection is free.

Good to know: Start with the Tudors on the top floor and work down.

St Martin's Place, London WC2H 0HE

Google Maps Website

7. The Wallace Collection — Marylebone

Old masters and armour in a free townhouse museum.

Best for Couples · Budget

The Wallace Collection in Hertford House displays Titian, Rembrandt, Velázquez and Fragonard alongside armour and French furniture, all free and rarely crowded.

Its courtyard restaurant is a calm lunch spot near Oxford Street.

Good to know: Escape the Oxford Street crowds here for an hour.

Hertford House, Manchester Square, London W1U 3BN

Google Maps Website

8. Sir John Soane's Museum — Holborn

An architect's house crammed with treasures, free.

Best for Couples · Budget

Sir John Soane's house on Lincoln's Inn Fields is preserved as he left it, packed with antiquities, paintings by Hogarth and Canaletto, and an Egyptian sarcophagus.

Entry is free; numbers inside are limited.

Good to know: Arrive early or book if timed tickets are offered.

13 Lincoln's Inn Fields, London WC2A 3BP

Google Maps Website

9. Somerset House — Strand

A grand riverside palace with exhibitions, fountains and a winter ice rink.

Best for Couples · Families

Somerset House, a neoclassical palace between the Strand and the river, hosts exhibitions, the Courtauld Gallery, summer fountains in its courtyard and a winter ice rink.

Its riverside terrace is a pleasant place for a drink.

Good to know: Visit in winter for skating, or summer for the dancing fountains.

Strand, London WC2R 1LA

Google Maps Website

10. Royal Academy of Arts — Piccadilly

Blockbuster exhibitions in Burlington House.

$$ Mid-rangeBest for Couples

The Royal Academy on Piccadilly stages major exhibitions and the annual Summer Exhibition, open to submissions from any artist.

Some collection displays are free; big exhibitions are ticketed.

Good to know: Book timed tickets for popular exhibitions.

Burlington House, Piccadilly, London W1J 0BD

Google Maps Website

Frequently asked questions

What is free to do in the West End?

The British Museum, National Gallery, National Portrait Gallery, Wallace Collection, Sir John Soane's Museum, Covent Garden's street performers and Trafalgar Square are all free. See our free things to do guide.

How do I get cheap West End show tickets?

Try the TKTS booth in Leicester Square, midweek performances and official lotteries. See our West End shows guide.

Where should I eat in the West End?

Soho and Chinatown have the most choice. See our pre-theatre restaurants guide.

Is Piccadilly Circus worth seeing?

Briefly, for the famous illuminated screens and the Shaftesbury Memorial Fountain. It is a crossroads more than an attraction, and a good starting point for Soho and Regent Street.

Where should I stay in the West End?